I sang my first radio jingle back in 1990 for none other than Radstock Superstore and since then I have been singing and producing jingles for clients and stations across the UK. I sing for all sorts of styles of jingles – pop & rock, classical, singalong and comedy.
These days producers tend to send me the backing track and I record the vocals, double tracks and harmonies here in my studio in Bath, and then I send all the separate ‘stems’ back for the producer to mix in their studio. I provide a competitively priced and fast service – and I even have a demo rate to make things even more flexible.
Mixed and mastered jingles
However if you need the vocals produced, mixed and mastered then I have a pro recording studio in house. And if you’re looking for someone to create a jingle from scratch then I can provide that too. To find out more or discuss a project just use the contact form at the bottom of the page or give me a call on 01225 470011.
The key to getting that thick rich and clear jingle sound is double tracking – or stacking. The art of recording the same vocal part over the original – often up to three or four times. The magic happens because the small differences in the performances blend together to create a thicker more appealing sound. In other words you can’t just duplicate the track in the computer, it’s the human element that makes it come alive and stand out. Those double tracked vocals can then be individually panned to create a very satisfying ‘wide’ stereo vocal that lifts out of the mix.
Take a listen to Karen Carpenter’s studio recordings or many of John Lennon’s lead vocals in the Beatles to hear it in action, plus there’s a video below of Michael Jackson stacking up some vocals in the studio with legendary producer Quincy Jones. Quincy has him stepping further and further off the mic on each double track to create more difference and depth. The old finger in one ear whilst recording is really useful as it helps you hear the part your singing in one ear and the backing that you are trying to double in the other.