At last, a slightly more self-depracating & tongue in cheek book about ‘how to make money from voiceovers…’
It’s the perfect Christmas Present! Ho Ho Ho…
Extract: Chapter 6 – Marketing your voice
Business Cards, Email Signatures and Templates
Now you have your demo showreel recorded, you need one more item. A business card. You cannot be a professional voiceover without one.
Top Tip! Once you have cards printed, give one to everyone you meet. The bus driver, a date, the supermarket checkout person, and don’t forget to drop one in all your Christmas cards, or sympathy cards when someone has died. To make it more personal, sign the back with an appropriate message – something along the lines of:
I’m so sorry to hear about Kenneth. If you would like me to read at the funeral, you might like to know I am now a professional voiceover – please see over for booking details. Family rates apply!
Also, when no-one is looking, pin them to notice boards in libraries and clubs and then run.
It’s vital your business card and email signature look really professional. Remember, in the design world less is more. Having said that I still like to have my mantra, I am a Professional Voiceover, including the Yes I am part, splashed across the middle of my business card embossed in gold ink.
If you think people won’t believe you are a professional voiceover, consider adding a picture of your face with a microphone next to it. That way there can be no doubt. You could also underline the ‘I am a professional voiceover’ part.
For your email signature just copy everything from the business card. When choosing an email address, try and make it obvious what you do, but also how professional you are. For example these would work well but may already be taken:
amazingvoiceovernow7856@domain…
voiceoverdemon666@domain…
inyourfacevoiceovers69@domain…
On the following pages I have shared some super professional email marketing templates which really work. Feel free to copy and adapt them for your own marketing.
Template 1
Dear Sir
I am a professional voiceover and fully trained (in voiceovering).
I have been voiceovering professionally for many years now and am writing to you to see whether you might be interested in my voiceover services.
My voice has been described as: (add your own unique qualities)
Abrupt Interesting Unusual Shocking Unexpected Loud
Perhaps some of my unique vocal qualities could be put to use to enhance your company’s reputation and then we can all reap the rewards.
I look forward to hearing from you. Warmest thoughts
Your Name.
Email signature here.
Template 2
Hi Producer
I want to introduce you to my voice. I have been told it’s unique.
Why not try me out. You won’t regret it, but if you do I’ll send you a bar of chocolate.
To prove it, I have attached a picture of your chocolate bar. Enjoy. I’m available all day (and night) every day (and night).
Warmest thoughts
Me.
PS. Your choccy bar is in the fridge.
Email signature here
